STORY
Authentic stories have always been important when connecting brands to users. These days, the way we tell a story morphs, as we interact with customers. The foundation for a good story is an art.
CUSTOMER EXPERIENCE
Customer centricity requires marketing to extend into the guts of a business in order to differentiate services, products and experiences.
Design matters. If you can create an amazingly, beautiful experience, it is going to improve your business. The most successful companies get design involved from day one.
SCIENCE
The science of marketing is about targeting, measuring returns and understanding why customers behave the way they do. Smart visualization techniques complement the science helping make sense of big data, identify patterns and discover insights.
MARKETING IN THE DIGITAL AGE
CONNECTING
BRANDS TO PEOPLE &
PEOPLE TO BRANDS
THE FOUR PILLARS OF GREAT MARKETING
SPEED & SIMPLICITY
Brands need to be reactive and contextual, acting quickly in response to events and situations impacting their customers and prospects. They should stand out and surprise while always being honest and authentic. Effective marketing follows audience behavior, allowing brands to be genuine by behaving like humans.
Barbie posting the Malibu Dream House for sale on home listing sites is a great example of contextual authenticity. This simple scrappy marketing generated much more buzz and attention than paid advertising.
GET IN TOUCH
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